FILM POSTCARDS

MY FILM POSTCARD

front

 back

ARMSTRONG

At the very top of the postcard, there is a sentence clearly stating what this piece of visual text will be about. Due to how factual it is, the audience can expect that this will be a documentary rather than a film about the first landing on the moon. Therefore, this will be a true story. 

The positioning and framing of the actor is central, giving him emphasized importance in the documentary. Furthermore, the lighting upon his face and the way how he is looking downwards makes him seem like a saintly figure, almost with a halo around his face. 

The font of the title 'Armstrong' is spread out, strong and simplistic. This makes the atmosphere have a sense of beauty and cleanliness to it which is something we as an audience should appreciate, similar to Neil Armstrong. 

Personally, I think the USP of this postcard is the small text beneath the title that states it is narrated by Harrison Ford. Not only is Harrison Ford a famous name, he will also bring some of the Star Wars audiences' attention to this space documentary as the theme of outer-space is consistent between both Star Wars and Armstrong. The placement of the text is also important as it ensures the audience do actually read this line of text due to the fact that it is placed right under the main title 'Armstrong'.  

The tagline 'the mission you know. the man you don't.' adds enigma and raises questions to the audience. It makes them want to find out more about Armstrong and his life as it is clear the information nobody knows about will be shared within this documentary. The full stop in the center of the tagline gives it symmetry which in my opinion increase the suspense and emphasizes the drama of the documentary through punctuation. 

Billing block is placed underneath the tagline which is a requirement by the film institution. The billing block text contains companies, actors, directors, producers, and other crew members. This however is not a definite requirement for film postcards (only posters) therefore some may not include it. 

Lastly on the front of the postcard you can see social media @s alongside when and where you can book tickets in order to watch the documentary in cinemas.

On the back of the postcard, there is 3 short paragraphs in order to give the audience a small overview of what the documentary will contain as well as other details such as the name of the Director which my also add to the USP if the director is well known for previous documentaries or films.

Finally, there are a collection of four images that show memories of Armstrong's life which will most likely be explored within the documentary. From family to outer-space, you can see that Armstrong lead a very normal lifestyle when not on the moon.

From this postcard I will take away some ideas for my own film such as taking care of the font in order to represent the genre of our film well. Also, I will use the billing block as a template when designing my own postcard. Lastly, the tagline inspired me to attempt to create something similar with the use of a full-stop to add suspense and make it symmetrical.